Current location:opinions >>
Don't waste you money on anti
opinions77732People have gathered around
IntroductionLegions of new, state-of-the-art sun spot treatments are hitting shop shelves right now. And yet, st ...
Legions of new, state-of-the-art sun spot treatments are hitting shop shelves right now. And yet, still, Britons — especially older Brits — are doing little to prevent them.
New figures reveal that only a fifth of us apply SPF daily, and a third of those are using less than factor 30. Remarkably, one in seven never applies sunscreen and just over half only bother when it’s obviously sunny.
This is short-sighted as the sun emits harmful rays all year, even on cloudy and rainy days. Just because the sun is not blazing above you does not mean you can abandon all sun protection. We know this and yet it’s still a long way down the beauty hit list for too many.
And the older we are, the worse our habits: 60 per cent of those aged 45-54 are only using SPF when the sun is shining. Small wonder, then, that while melanoma skin cancer rates have dropped among younger age groups since the early 1990s, they have shot up for the older generation.
If you are in your 50s, this is by as much as 102 per cent. And why is it that so many of us are still actively seeking a real tan? I’ve said it before, and I’ll say it again: there is no point throwing money at skin-bolstering potions, if you’re not taking the one measure available to us to prevent premature ageing.
New figures reveal that only a fifth of us apply SPF daily, and a third of those are using less than factor 30
Kimberley Medd of retailer Face the Future, which commissioned the survey in collaboration with YouGov, says: ‘Sun damage is never “done”, but continues as we age, if we’re not properly protecting our skin with high SPF every day. It’s never too late to start wearing SPF. It gives your skin the chance to repair itself, and stops adding more cumulative UV damage, which ultimately lessens your risk of skin cancer.’
Inspired by its findings, Face the Future is removing VAT from all its sun protection products until May 31. Its aim: that we start using high SPF all year round, whatever the weather.
Superdrug also doesn’t make this 20 pc charge on its own-brand sunscreen, Solait, in support of the VAT Burn campaign (melanomafocus.org/vat-burn/) because it believes SPF should be deemed a healthcare essential, not a beauty product.
Whichever brand you choose, you need to make sure you’re applying it properly. Only 8 pc of us who use decent-strength SPF bother to re-apply during the day — and even I’m guilty of this, bar the odd spritz.
I do start the day with a good dollop spread across my face, as my moisture base, then wait five-to-ten minutes for it to sink in before applying make-up.
Yes, it requires patience. Still, SPFs have become so advanced, so brilliant, tailored to skin-type, that I look forward to testing every new example that crosses my desk.
My recent favourites include Mecca Cosmetica’s new To Save Face SPF50+ Brightening Sun Serum (£38, meccacosmetica.com) a shield enhanced by 3 pc niacinamide to smooth lines and hydrate, while light-reflecting pearls melt into the skin for a radiant gleam.
While Thank you, Farmer Sun Project Silky Calming Sun Stick SPF50+ (now £18.40, FacetheFuture.co.uk) is the in-your-pocket refresh we all need.
Sustainable, chemical-avoidant firm Jurlique’s new UV Defence SPF 50+ (£40, jurlique.co.uk) has been years in the making.
Finally, a natural sunscreen to delight those of us who also want to look good. It’s packed with aloe vera extract and glycerin to keep skin glowingly hydrated and refreshed. However, if your reaction is: ‘£40 – I think not’, go for Garnier’s excellent Ambre Solaire Anti-Age Super UV Protection Cream SPF50 (£9.99, superdrug.com). Every home should have some.
RACE YOU TO IT!
Jo Loves With Love from PositanoA spring limited-edition, Jo Loves With Love from Positano (£135 for 100ml edp, cultbeauty.co.uk) has already sold out on the brand’s website, with only a few flacons left at its Belgravia store. Jo Malone’s orange oil, bergamot and star anise concoction is bright, breezy and sunnily optimistic. Get your name down for supplies at Harvey Nics and Cult Beauty.
£135.00 ShopTOP TINTED LIP BALMS
Jones Road The Lippie Stick in Me(£22, jonesroadbeauty.com).
A cushioning, spearmint balm in a cool nude for no-make-up make-up.
£22.00 Shop Sisley Phyto-Lip Balm in Pink Glow(£46, cultbeauty.co.uk).
The shine of a gloss with the comfort of a salve in a flattering hue.
£46.00 Shop Nivea Lip Balm in Peach Fruity Shine(£2.99, Boots.com).
Fans adore the coral glow of this budget nourisher.
£2.99 Shop Bobbi Brown Extra Lip Tint in Bare Blackberry(now £28.80, libertylondon.com).
Sheer, bitten-lip colour with peptide tech to plump and reduce lines.
£28.80 Shop Revolution Pout Balm in Mocha Shine(£3.99, lookfantastic.com).
A highly pigmented balm in a tawny neutral with a melting, dewy finish.
£3.99 ShopMY ICON OF THE WEEK
Sarah Jessica Parker
Sex and the City star Sarah Jessica Parker, 59, loves Guerlain’s Vetiver and Commes des Garçons Incense Avignon - when she's not wearing her own scents
The actress, 59, loves RoC Multi Correxion Hydrate + Plump Daily Moisturiser (£27.99, Boots) on set, not least for ‘after-lunch touch-ups’. She also rates the line’s Dual Eye Cream (£39.99). When not sporting her own scents, she loves Guerlain’s Vetiver (from £78.92, sephora.co.uk) and Commes des Garçons Incense Avignon (£95, ssense.com).
COSMETIC CRAVING
Charles Worthington MenoPlex Volumising Shampoo and Repairing ConditionerToo many products target the menopause pound without bringing much to the party.
Not so, Charles Worthington’s Menoplex range, proven to counteract the effects that hormonal changes have on the scalp, adding volume and increasing density, while reducing hair loss.
The Charles Worthington MenoPlex Volumising Shampoo and Repairing Conditioner (now £5.99 each, boots.com) are especially brilliant.
The former is formulated with a specialist thickening polymer, without the weird texture this can entail.
The latter is lightweight, yet brimming with hyaluronic acid and CW’s Plex-repair system, reducing breakage by 90 per cent. Hair looks and feels soft, bouncy and gorgeous.
£5.99 each ShopTags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“International Intervals news portal”。http://martinique.shellye-mcdaniel.com/news-47f199901.html
Related articles
Finnish hacker imprisoned for accessing thousands of psychotherapy records and demanding ransoms
opinionsHELSINKI (AP) — A Finnish court on Tuesday sentenced a 26-year-old man to six years and three months ...
【opinions】
Read moreMainland's Taiwan affairs official meets KMT vice chairman
opinions(Xinhua) 14:36, June 19, 2023XIAMEN, June 18 (Xinhua) -- Song Tao, head of both the Taiwan Work Offi ...
【opinions】
Read morePreserving world
opinions(Xinhua) 16:35, May 11, 2023XI'AN, May 11 (Xinhua) -- At the heart of northwest China's Xi'an, a cit ...
【opinions】
Read more
Popular articles
- Rangers' Max Scherzer scratched from 2nd scheduled rehab start because of sore thumb
- Mainland spokesperson rebukes DPP for selling out Taiwan people
- Pitt modernized its offense over the winter. The growing pains will be felt for a while
- Stormy, snowy weather expected across Japan: weather agency
- New Jersey and union ask judge to dismiss anti
- Leaders stress environmental cooperation
Latest articles
Mississippi lawmakers quietly kill bills to restrict legal recognition of transgender people
Josh Bell homers, Max Meyer fans career
Xi hails Xiong'an as 'city of future'
12 die as bus falls into ditch in central India
Apple launches new Beats headphones with 50
Nick Lodolo makes a successful return for the Cincinnati Reds
LINKS
- Pic Story of a Team Committed to Inheriting Yangliuqing Woodblock Painting in Tianjin
- Rose in the Desert: Breathing Clean Air a Human Right
- Dedicated Shopkeeper Goes Extra Mile
- Chinese Farmer Helps Fellow Villagers Make a Fortune After Inheriting Traditional Folk Craft
- Pic Story of Bus Driver as National People's Congress Deputy
- Philippines take gold, China settle for bronze in Asiad men's basketball
- Thriving Home Services Empower Women
- Taiwan Doctor Participates in Nucleic Acid Testing in Tianjin
- Wang Chuqin, Wang Manyu Win All
- Verstappen grabs pole in Japan for Red Bull one